Fiona Read
Director, Business Enablement @Aviso
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WORK HISTORY
Director, Business Enablement @Aviso
EDUCATION
Queen's University
BComm
ABOUT FIONA READ
I’m a marketing and product management leader with a breadth of experience in financial services. My experience includes driving growth through best-in-class products/services for large institutions, a challenger brand, start-up, and fintech companies at the intersection of technology, marketing and financial services. My passion is building brands and delighting my customers - sharing both customer insights and business understanding to motivate others and drive measurable results. I do this based on a deep knowledge of my customer and market, analyzing what’s going on, and utilizing a unique ‘strategic yet pragmatic’ perspective to solve business challenges and implement creative new approaches to drive demand. I am known for getting things done, and I do so in a collaborative manner, fostering support and alignment with internal and external stakeholders. EXPERTISE: B2B and B2C Marketing Strategy Development and Execution, Brand Development & Stewardship, Product Management, Business Strategy, Strategic Business Review, Business Development, High-Growth Businesses and New Business Ventures, Customer Experience, Digital Marketing Strategies, and Team Leadership.
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