Fiona Gray
Marketing Director (Digital) @Equator
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WORK HISTORY
Marketing Director (Digital) @Equator
Glasgow, GB
Responsible for directing the marketing operations for digital consultancy Equator. This includes consultancy work for several high-profile brands, helping to audit and review their current marketing strategies to develop areas for improvement and growth, including digital transformation. I lead a team of 20+ experts across all areas of digital marketing, including Search (SEO & PPC), Content, Outreach & DigitalPR, CRM & Email and Performance Media (Display, Social & Affiliate) teams. A key aspect of my role is to manage the team, ensure their development aligns with the company strategy, and deliver results for our clients. I am also responsible for the efficiency of the department and ensuring quality and performance are well-optimised. I also lead the marketing strategy for Equator.
EDUCATION
Glasgow Caledonian University
BA (Hons), Marketing
SKILLS
ABOUT FIONA GRAY
I am a passionate and highly experienced digital marketing individual with a very strong work ethic. Having worked within the agency space for over 19 years, I have built a strong knowledge across all digital marketing channels, gained solid managerial experience and grown a real commercial astuteness. I consider myself to be a highly organised and proactive leader, as well as a real people person who works very hard to ensure I am both approachable and supportive, always remaining professional.
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