Fiona Smith
Product Manager @Evergreen Garden Care
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WORK HISTORY
Product Manager @Evergreen Garden Care
EDUCATION
CIM | The Chartered Institute of Marketing
Marketing Dipolma
Bournemouth University
Bachelor's degree
ABOUT FIONA SMITH
A strategic, results driven marketer with 20 years’ marketing, branding & commercial experience gained within the FMCG, Health & Beauty and Retail industries. A wealth of expertise in developing and launching new brands/rebrands, managing complex NPD projects and creating brand, trade & comms support plans. With a sound balance of creative and commercial acumen, a nature ability to understand consumer insights and identify business opportunities, manage multiple projects and lead cross functional teams. A curious, creative thinker with an inquisitive mind and a flair for design. Naturally initiative with a genuine interest in people and consumer behaviours, and the ability to quickly understand insights. A warm, compassionate character who strives to help others and have a positive impact on people and the environment. A wealth of marketing and branding experience gained from well known FMCG companies through to smaller start-ups, family owned and entrepreneurial businesses, resulting in an open minded and well-rounded marketing professional with a long term, bigger picture outlook and the ability to hit the ground running.
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