Fiona Sartoretto Verna
Co-owner & Strategic Design Director Worldwide @Sartoretto Verna
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WORK HISTORY
Co-owner & Strategic Design Director Worldwide @Sartoretto Verna
IT
Sartoretto Verna™ is a global leader in pharmacy architecture and strategic retail design since 1965.I lead the U.S. division, currently developing 5 new high-performance pharmacies across New York and New Jersey. These aren’t just beautiful spaces – they are engines of profitability built around wellness, longevity, and the customer experience.Key achievements:• Over 2800 pharmacy projects completed in 38 countries • Proven design-to-profit strategies with up to +30% revenue increase • Full-service delivery: design, branding, execution, and support • Award-winning furniture lines and patented retail systemsWe don’t sell furniture. We build pharmacy ecosystems that grow with you.If you\'re an independent pharmacy owner looking to stand out and scale up – message me.
EDUCATION
Sapienza Università di Roma
Architecture, Architecture
ABOUT FIONA SARTORETTO VERNA
Hi, I’m Fiona — I design pharmacies that transform profits and wellnessThe main problem for pharmacy owners is that their pharmacies are no longer as profitable as they once were.I am an architect and co-owner of Sartoretto Verna, a company specializing in designing, creating, and branding pharmacies worldwide. We are currently active in 48 countries. The company was founded by my grandfather in 1965, and I, representing the third generation, am responsible for the international market.The solution we offer is to invest in transforming the pharmacy by adopting a new vision that differentiates it from market competitors, making it unique and repositioning it within the community as a center of health and well-being, thanks to the introduction of innovative services and other strategies.Exactly what I offer: Design based on nearly 60 years of experience in pharmacy design worldwide. Turnkey construction or collaboration with local builders. Development of executive drawings to guide the construction. Custom-made, exclusive Italian furnishings designed by us and produced in outsourcing. Follow-up on the implementation with training on various topics required by the ever-evolving market. Development of a pharmacy brand strategy through the study of Pharma identity and internal and external communication.Why do I do what I do?I was born into a family that loves art and architecture, devoted to pharmacists and their pharmacies for generations. At the heart of my work are love, passion, and curiosity. I love traveling the world, discovering diverse pharmacies, and finding common elements that unite them.How will we do it? Through the SV protocol, which includes various steps to ensure the project\'s success. We develop the design based on a checklist and thorough screening, studying the pharmacy from multiple perspectives: architecture, visual impact, brand identity, pathways and patient experience, shelf profitability, and category management. After presenting and approving the project, we handle its implementation, taking written responsibility for everything we have conceived and designed.How did I get to do what I do?I combined my family\'s passion with my love for travel and discovering new people and places.To learn more, book your call today, and let’s improve your pharmacy\'s performance, making it unique and professional.
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