Fiona Patel
Owned Social Brand Manager - Garnier Uki @L'Oréal
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WORK HISTORY
Owned Social Brand Manager - Garnier Uki @L'Oréal
EDUCATION
De Montfort University
Bachelor of Arts - BA, Marketing
ABOUT FIONA PATEL
Social Media & Influencer Manager with a track record of driving standout campaigns for global brands. At Garnier (L’Oréal Groupe), I’ve executed large-scale influencer activations—including 35+ pieces of content with 16 creators on a summer brand trip—boosting engagement and delivering multiple viral TikTok posts with 1M+ views.Previously at Sky’s NOW, I launched Europe’s first TikTok Streaming Ads Alpha test and delivered major campaigns for House of the Dragon, The Penguin, Formula 1 and the Premier League—consistently growing channels by double digits.I specialise in blending creativity with data, building authentic influencer partnerships, and leading teams to deliver content that converts and campaigns that set new industry benchmarks.
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