Fiona Lavery

WORK HISTORY

EDUCATION

ABOUT FIONA LAVERY

As a passionate and results-driven marketing professional, I bring expertise in global and channel marketing strategies within the beauty and consumer industries. I thrive in fast-paced environments where creativity, collaboration, and strategic thinking come together to elevate brand visibility and drive impactful results. In my role at Shiseido, Clé de Peau Beauté, I have developed and executed integrated channel marketing strategies, seamlessly collaborating with sales teams to launch products, orchestrate store openings, and activate promotional initiatives across retail channels. My contributions to the highly successful CJ Hendry x Clé de Peau Beauté Flower Market campaign and the Fifth Avenue Hotel x Clé de Peau Beauté Spa activation highlight my ability to blend innovation with precision, achieving measurable success and setting new benchmarks for luxury beauty experiences. Previously, as a Global Marketing Intern at Estée Lauder Companies, I managed a $10M product creation project from concept to launch, conducted comprehensive market research, and developed tailored global strategies to penetrate diverse markets. My experience extends beyond beauty, with earlier roles in sports and entertainment marketing, where I executed campaigns for events like the Olympic Games and FIFA World Cup. Through each role, I have honed my skills in strategic planning, market analysis, cross-functional collaboration, and storytelling. My academic foundation in Business Marketing from Penn State and leadership roles in philanthropy and event planning further emphasize my ability to manage complex projects and build meaningful connections. I’m passionate about driving growth, fostering innovation, and creating memorable brand experiences that resonate with consumers worldwide. Let’s connect to discuss how we can work together to achieve impactful results in the dynamic world of marketing.