Fiona Jamieson
Head Of Sales & Trade Marketing Personal Care Division at The Hain Celestial Group
- Role
- Head of Sales & Trade Marketing, Personal Care Division at The Hain Celestial Group
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Fiona Jamieson
Commercial growth leader with 20+ years of CPG experience, mixing big-company CPG experience with hands-on leadership in fast-growing brands. Proven track record of building and executing enterprise sales strategies, expanding distribution beyond core channels, and deploying Revenue Growth Management (RGM). Trusted CEO partner known for disciplined execution, customer influence, and building high-performing teams.
Experience
Head of Sales & Trade Marketing, Personal Care Division
Nov 2021 — Present · San Diego, CA, US
Led Sales & Trade Marketing for Hain Celestial’s North American Personal Care business, with end-to-end responsibility for driving growth, expanding distribution, and building scalable commercial strategies across all channels.• Set and led the overall sales strategy, aligning priorities, growth plans, and sell-in execution across Natural, Grocery, Mass, Drug, E-commerce, and Club. Strong focus on Natural and E-commerce• Built and rolled out a channel-specific go-to-market model designed to scale the business beyond core channels and support long-term growth• Key stakeholder in S & OP process, managing key customer inputs, risks and opportunities to deliver the AOP• Drove Revenue Growth Management (RGM) as a core growth lever, including- Improving promotional effectiveness to increase velocity and ROI- Redesigning price-pack architecture by channel to strengthen competitiveness and support expansion - Eliminating $1.7M in low-return trade spend, reinvesting in growth-driving initiatives• Led trade spend budgeting, tracking, and optimization, ensuring disciplined investment aligned to growth priorities• Acted as a senior commercial leader in customer relationships, influencing retailers through clear, data-backed growth stories and joint business planning• Restructured and developed the team to support a change in go to market strategy• Expanded distribution beyond natural channels, securing first-ever suncare placement at CVS (2022) and Walgreens (2024)• Provided strategic direction and insights to the Canadian business, supporting broader North American growth
Education
University of South Australia
Graduate Diploma of Rehabilitation Counselling
1997 — 1998
University of Adelaide
Bachelor Arts, Psychology
1994 — 1996
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