Fiona Hua
Senior At Drexel University | Data-Driven Strategist | Marketing Analytics
- Role
- Acquisition Marketing Strategy Co-op at Comcast
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Fiona Hua
I’m a senior student at Drexel University’s LeBow College of Business, pursuing a dual major in Business Analytics and Management Information Systems. My academic and professional experiences span technical project management, marketing strategy, and analytics-driven decision-making. I’ve completed co-ops at Comcast and FS Investments, where I supported large-scale initiatives like server migrations, persona-driven campaign strategy, and omnichannel test planning. These roles sharpened my skills in cross-functional collaboration, data storytelling, and using tools like Excel, Salesforce, and Smartsheet to solve real-world problems. I’m passionate about bridging business and technology to create smarter, customer-centric solutions. Whether optimizing marketing treatments or developing analytics-backed strategies, I thrive in fast-paced environments where I can pair data insights with creative thinking. I’m currently seeking opportunities that allow me to grow in product management, business strategy, or marketing analytics—where I can continue building impactful, human-centered solutions through data and innovation.
Experience
Acquisition Marketing Strategy Co-op
Mar 2025 — Present · Philadelphia, PA, US
Support acquisition marketing strategy by developing persona-driven campaign briefs that inform treatment design across digital and offline channels• Collaborate with analytics, creative, and go-to-market teams to optimize messaging and segmentation for initiatives such as Winback, Movers, and Network Expansion• Assist in planning and documenting tests to evaluate treatment performance, including coordinating with channel owners and capturing key results• Contribute to cross-channel alignment by reviewing creative assets and ensuring campaigns reflect strategic goals and targeted audience insights
Education
Drexel University's LeBow College of Business
Bachelor of Science in Business Administration- BSBA, Business Analytics and MIS
2021
Oakcrest High School
High School Diploma
2017 — 2021
Hanyang University
Bachelor of Business Administration - BBA, Business Administration and Management, General
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