Fiona Cain

Senior Creative Copywriter @Skyscanner

London, GB

Lead Creative across integrated global campaigns, overseeing concept development and execution across TVC, OOH, digital, social, events, and CRM• Manage campaign strategy, messaging frameworks, art direction and TOV consistency, serving for a period as interim Head of Copy and primary brand voice lead• Mentor both freelance and internal creatives, providing creative leadership, strategic input, and fostering a culture of innovation and collaboration• Lead Creative on current award-winning integrated brand campaign (for the 3rd year in a row), managing executions across TV, OOH, paid social, digital, eDM, and affiliate marketing• Other above-benchmark creative outputs include winning multi-million-pound international tourism board pitches, measurable growth across paid/earned media, app downloads, and social engagementKey Achievements- Awarded the 2023 Global CEO Award for my work on Skyscanner\'s 360 campaign, which delivered significant growth in revenue, brand awareness, consideration, and session uplift

Deakin University

Bachelor of Arts, Media and Communication

Our Lady of Mercy College

VCE

AWARD School

Creative Copywriting + Art Direction