Finn Cronin
Elevating Brands Through Design and Innovation | Design Director, Expert in 3D Apparel, Contemporary Women’s Design & Team Leadership
- Role
- Senior Designer at Southern Tide
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Finn Cronin
As a seasoned womenswear designer with over 12 years of experience across categories including outerwear, tailoring, soft wovens, cut-and-sew knits, activewear, and swim, I thrive at the intersection of trend-driven design, innovation, and leadership. I love building strong, cohesive design stories and using my technical expertise to streamline the development process. My background in technical and 3D design enables me to communicate clearly with cross-functional teams and guide the creation of commercially successful, forward-thinking collections. I’ve worked with major brands such as Banana Republic, J.Crew, American Eagle, and Ralph Lauren—not only designing for them but also shaping brand identity. At J.Crew, I contributed to the highest swim sales in company history, and at Banana Republic, I played a pivotal role in relocating and rebuilding the design team from New York to San Francisco. My deep understanding of garment construction, digital prototyping, and consumer trends allows me to balance creative vision with strategic, data-informed decision-making. What excites me most is leading dynamic design teams and creating beautiful products—mentoring talent, optimizing workflows, and integrating emerging technologies to continually push the boundaries of what’s possible. I’m currently seeking a Design Director role where I can lead with clarity, creativity, and mentorship—elevating brands through strategic design and inspired leadership. Let’s connect and build something meaningful.
Experience
Senior Designer
Feb 2025 — Present
Contract: Freelance Senior Designer for Women’s categories: Dresses, Knits, Tops, Bottoms and Swim • Partner with Design Director on seasonal concept development, trend research, and visual storytelling to align with brand identity and market positioning • Create detailed technical sketches and CADs to communicate design intent clearly and accurately across internal and external teams • Build and maintain organized line sheets and collection overviews to support development milestones and line presentations • Collaborate cross-functionally with Production and Technical Design teams to ensure accurate execution, fit consistency, and on-time delivery
Education
Fashion Institute of Technology
Continuing Education Program
2021 — 2022
Idyllwild Arts Academy
High School Diploma
1996 — 1998
School of Apparel Design and Development at Seattle Central College
Associate of Arts and Sciences - AAS
2011 — 2014
University of Maryland, Mannheim Germany Campus
European Studies Certificate
1999 — 2000
Think Tank Training Centre
CG Fundamentals - Hard surface modeling, 3D sculpting, Texturing and Look Development.
2024 — 2024
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