Finley Porter
Marketing Executive @ITV
Signup · Get unlimited contacts
WORK HISTORY
Marketing Executive @ITV
As a Marketing Executive within the Campaigns Marketing team at ITV, I support the planning, execution, and delivery of marketing campaigns for broadcast and streaming content. Collaborating with cross-functional teams and creative agencies, I help craft insight-driven campaigns that resonate with audiences and elevate ITV’s brand. My role focuses on driving engagement, ensuring cohesive messaging across platforms, and analyzing performance to optimize results. I’m excited to contribute to ITV’s success while honing my creative and strategic marketing skills.
EDUCATION
The Royal Grammar School, High Wycombe
A Levels: Design & Technology, Economics and Mathematics
University of Birmingham
BSc Business Management with Marketing and a Year in Industry
ABOUT FINLEY PORTER
I am a creative and curious marketer with 12+ months of corporate experience, developed during the successful completion of an Industrial Placement with Disney, and currently working as a Campaigns Marketing Executive at ITV. I bring experience managing complex projects and campaigns as well as cultivating key stakeholder relationships across EMEA. My background includes extensive collaboration with multiple creative agencies, complemented by my extra-curricular marketing expertise. My passion for digital marketing and social media was reflected in my choice of dissertation topic, which investigated the impact of Virtual Influencers on marketing campaign credibility. This research explored their evolution, parasocial interactions, accessibility, and ethical considerations, offering insights into balancing authenticity with promotional messaging. I was proud to receive a First (78%) for my work, and I continue to apply these insights in my professional career. Currently, at ITV, I am excited to be contributing to impactful campaigns that resonate with audiences and reflect my passion for innovation, creativity, and storytelling.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.