Finlay Robb

About Finlay Robb

I lead consumer businesses across DTC and retail with full P&L ownership, focused on building durable, profitable growth. My work centers on a consistent theme: turning initial demand into repeatable customer behavior. Across categories — from global brands to multi-channel retail — I focus on aligning product, brand, and customer experience into systems that increase customer lifetime value and reduce reliance on paid acquisition and promotion. This typically involves aligning merchandising, marketing, and operations around a single view of the customer, and designing experiences that support progression beyond the initial transaction. The result is growth that holds at scale, with stronger margins, higher frequency, and more resilient customer relationships. I’ve operated across multi-brand and omni-channel environments, leading transformation efforts that improve revenue, strengthen underlying economics, and position businesses for sustained growth.

Experience

1. Chief Digital Officer (CDO & CMO)

   Road Runner Sports

   Sep 2023 — Present

Education

• Bourton Vale, UK

  General Education

  1980 — 1985

Skills

• Strategic Planning
• International Business
• Brand Development
• Customer Service
• SEO
• Mobile Marketing
• Online Advertising
• Marketing Management
• Email Marketing
• Product Marketing
• Social Media Marketing
• Business Development
• Digital Marketing
• Multi-Channel Marketing
• Consumer Products
• Management
• Multi-Channel Retail
• Fmcg
• Crm
• Online Marketing
• Marketing
• Team Leadership
• Strategy
• E-Commerce
• Retail
• Brand Management
• Direct Marketing
• Marketing Strategy
• Marketing Research
• Customer Relationship Management (Crm)
• Leadership
• Market Research
• International Marketing
• Social Media
• Business Strategy
• Customer Acquisition
• Strategic Partnerships