Fil Lourenco
VP, Performance & Platforms @dentsu
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WORK HISTORY
VP, Performance & Platforms @dentsu
In my role as Vice President, Programmatic I am the executive leader of Dentsu’s programmatic center of excellence. My team works closely with the different agency groups (Carat, Dentsu X & iProspect) within Dentsu to deliver programmatic planning and buying services to our roster of clients. As the leader of the programmatic team I am responsible for the overall programmatic business unit including P&L management, revenue generation and team management.\\\\n\\\\nWithin my role, I tap into my extensive digital leadership experience to install a future proof programmatic / digital vision for the programmatic team including:\\\\n\\\\n- Revamping and introducing new and innovative programmatic products to our clients\\\\n\\\\n- Investing in team development and training to uplevel our team’s service levels\\\\n\\\\n- Installing new ways of working and processes to improve efficiency and effectiveness of our team and workflows\\\\n\\\\n- Building a strong culture of trust, accountability and innovation\\\\n\\\\nI also support the agency in their new business efforts tapping into my vast experience across multiple different digital channels including performance, SEM, SEO, Paid Social and digital planning and buying.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Fanshawe College
Post-Graduate Diploma, Business Administration Marketing
Fanshawe College
Advanced Diploma, Marketing
SKILLS
ABOUT FIL LOURENCO
Award-winning executive digital leader with a proven track record of leading and managing…
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