Filippo Zuffada

WORK HISTORY

EDUCATION

SKILLS

ABOUT FILIPPO ZUFFADA

Filippo Zuffada is currently Senior Director, Consumer Products for EMEA, APAC, LATAM & Global Hardlines at Netflix, overseeing regional licensing, retail, and marketing efforts across three continents, as well as the global Hardlines vertical. In this role, he is leading the international expansion of Netflix\'s Consumer Products business—driving fandom, deepening consumer engagement, and unlocking new revenue streams through strategic brand extensions and global partnerships.Previously, Filippo served as Senior Director, Consumer Products EMEA, where he established and scaled the CP function across 131 countries, building a cross-functional team and defining the strategic roadmap for the region.Prior to joining Consumer Products, he led Netflix’s Marketing Partnerships across EMEA—a hybrid role encompassing Partner Marketing (with PayTV, Telcos, CE partners), Brand Partnerships (with global brands across FMCG, automotive, and luxury), and Creative Strategy (through Netflix’s internal creative agency).Throughout his time at Netflix—both in Marketing Partnerships and Consumer Products—Filippo has contributed to several award-winning campaigns, recognized by the Clio Awards and The Webby Awards, celebrating creativity, innovation, and cultural relevance.Filippo joined Netflix in 2015, moving to Amsterdam to be part of the early EMEA team. Over the following years, he contributed to the company’s rapid expansion into 130+ new markets across the region. In 2022, he relocated to London, where he continues to develop and scale Netflix’s commercial capabilities.Before Netflix, Filippo built a solid career in the media and entertainment industry, beginning with ABC Disney in the U.S, and later holding several executive roles at Mediaset, Italy’s leading commercial broadcaster. There, he served as Sales & Marketing Director for Infinity (Mediaset’s OTT platform), and previously led marketing for Pay TV and group retail operations.Filippo has a strong track record of launching and scaling businesses—from Mediaset Premium (2005) to Infinity (2013) to Netflix EMEA (2015). With a background in journalism and radio, he values storytelling, clarity, and connection in everything he builds.