Filip Cerovic
Artist In Service Of Capitalism | Award Winning Director/Producer | Brand Storytelling & Branded Entertainment Specialist |
- Role
- Founder Producer Director CCO at Counterpoint Creative
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Filip Cerovic
I help brands turn their purpose into stories people care about—through film, branded…
Experience
Founder Producer Director CCO
Oct 2019 — Present · Tampa/St. Petersburg, FL, US
Founder of this endeavor. Collector of astounding talent. Storyteller and Director.As Founder and Executive Producer of CounterPoint Creative, I lead a storytelling-first production company that translates complex brand narratives into emotionally resonant, high-performance content. We specialize in white-label execution and creative partnership—developing docuseries, pitch films, and social-first campaigns that win trust and move audiences. My leadership spans script-to-screen strategy, production development, and team orchestration across disciplines and time zones. Built and led white-label partnerships with global agencies—providing scalable storytelling, production leadership, and creative delivery for mission-driven and commercial campaigns. Produced branded short-form documentaries, cinematic brand films, and docuseries pilots for clients such as Visit Florida, Norwegian Cruise Line, Clorox, and Kettler—balancing emotional storytelling with strategic messaging. Crafted scripts and structured narrative arcs as lead story producer—guiding projects from idea to impact with editorial clarity and creative cohesion. Directed pitch films and campaign concepts for Fortune 500 stakeholders—contributing to multi-phase wins and long-term client relationships. Recruited and led multidisciplinary production teams, uniting talent across departments to deliver social-first content under fast-paced timelines. Streamlined post-production and delivery workflows, increasing efficiency, profitability, and platform readiness across high-volume campaign cycles. Facilitated pre-production discovery, brand alignment sessions, and post-mortems, ensuring team synergy, creative alignment, and stakeholder trust from start to finish.
Education
University of Belgrade
Bachelor of Arts (B.A.), Cinematography and Film/Video Production
2009 — 2013
Skills
- Writing
- Screenwriting
- Television Directing
- Multi-Camera Directing
- Film Production
- Video Editing
- Film Editing
- Post Production
- Film
- Documentaries
- Television
- Short Films
- Commercials
- After Effects
- Music Videos
- Feature Films
- Adobe Audition
- Adobe Creative Suite
- Team Leadership
- Directing
- Video Production
- Final Cut Pro
- Camera
- Visual Effects
- Editing
- Final Draft
- Sound Editing
- Broadcast
- Voice Acting
- Video
- Voice Over
- Sound Design
- Entertainment
- Motion Graphics
- Theatre
- Pre-Production
- Casting
- Drama
- Cinematography
- New Media
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