Filip Wouters

About Filip Wouters

Multi-award winning CEO and entrepreneur, with 5 proven success stories to gain market share with Consumer Package Goods (CPG), technology brands, and AI-driven ventures.FIVE GROWTH STORIES1) Leveraged AI and quantitative analysis to drive significant growth in the fashion tech and investment sectors. Developed a highly targeted marketing strategies for high-demand, low-competition segments. Created, scaled, and successfully sold innovative beverage brands, and consistently outperformed S&P 500 and with a proprietary quant algorithm.2) As US CEO of Neuhaus Chocolate, drove growth in a saturated market with a small team: wholesale +65%, e-commerce +40%, Amazon +120%, and 7 own stores +18%. Strengthened the team and developed new skill sets.3) Grew global market share for Windows Phone, Microsoft from zero to 6%(US), 10%(Europe) and 20%(Latam) in 2 years and outsold iPhone in 13 countries. Recognized as Hero Team Leader 2013 and awarded Excellence in Business Impact for Windows Phone 8. Created one of the highest performing marketing campaigns at Microsoft. Received numerous awards including #1 viral campaign.4) Rejuvenated the declining Heineken brand in the US (-9%) to a growing and thriving brand as VP of Marketing (+5%). Recognized by Forbes Magazine as a brand innovator.5) Transformed Stella Artois (Anheuser-Bush) from a regional European brand into a global icon, orchestrating its U.S. launch and expansion into 92 countries. This strategy elevated the brand into Interbrand\'s top 100 global rankings and became a Harvard Marketing case study.MARKETING EXPERTISEMarketing Strategy Brand Portfolio Management Managing The Marketing Function Advertising Digital Marketing Consumer Insight Innovation Management Media Mix Management Creativity Global Brand Management Product management Brand strategy Integrated Marketing Paid, owned and earned digital Viral hitsSALES EXPERTISERevenue Management Sales Talent Management Sales Process Design Channel And Customer Management KPI and Reward Management Amazon specialist Third Party Distributor Relationships CRM E-commerce Key Account ManagementAI & TECHNOLOGY SKILLSETSPrompt Engineering Expert in ChatGPT, Gemini, Ideogram, DALL-E, Midjourney AI for Strategy, Design, Investing, and Customer Service Quantitative Analysis Proprietary Algorithms AI-powered Marketing StrategiesCOMPETENCIESGrowth Strategist Inspirational Leadership Exceptional Communication Visionary Thinker

Experience

1. Marketing & Strategy Advisor

   Portfolio123

   Mar 2025 — Present

   Advisor to the founder at Portfolio123, a quant platform enabling hedge funds, RIAs, and sophisticated investors to build, test, and launch rule-based strategies using institutional-grade tools, AI, and 20+ years of backtesting data.I lead initiatives across growth, strategy, and investor experience with a focus on- Full-funnel growth: from awareness to onboarding to retention- Conversion funnel optimization through UX design, messaging, and behavioral flows- Strategic oversight of all channels — owned (web, email, in-app) and 3rd party (LinkedIn, X, paid media)- Product marketing for quant tools, factor models, and AI integrations- Content and education strategies tailored to retail, professional, and institutional investorsMy mission is to bridge advanced quantitative investing with intuitive, scalable access to help users activate faster and succeed longer.

Skills

• Go-to-Market Strategy
• Product Development
• Social Media
• Multi-Channel Marketing
• Strategic Partnerships
• Global Marketing
• Advertising
• Integrated Marketing
• Influencer Marketing
• Marketing Communications
• Sponsorship
• Fmcg
• Sales
• Retail
• B2b
• Brand Development
• Segmentation
• Strategy
• E-Commerce
• P&L Management
• International Marketing
• Consumer Technology
• Team Building
• Management
• Cpg
• Customer Insight
• Marketing Management
• Brand Portfolio Management
• Key Account Management
• Competitive Analysis
• Creative Direction
• Sales Management
• Trade Marketing
• Crm
• Brand Architecture
• Leadership
• Team Leadership
• Agency Relationship Management
• Brand Management
• SEO/Sem Marketing