Filip Lagerbäck
Head of Marketing under Armour Nordics at Mno @Mno International Ab
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WORK HISTORY
Head of Marketing under Armour Nordics at Mno @Mno International Ab
EDUCATION
IHM Business School
Strategisk digital marknadsföring, Marknadsföring
Chefakademin
Diploma of Education, Change managment
Amazing leaders
Diploma of Education, leadership
SKILLS
ABOUT FILIP LAGERBÄCK
Leveraging 21 years of leadership experience at a global sportbrand Reebok, I have a proven track record of transforming brand strategy into tangible commercial success. Operating at Nordic, European, and Global levels, I have managed full P&L responsibilities while building and leading high-performance teams that consistently deliver.I thrive at the intersection of marketing and sales, where creativity meets a commercial mindset.Key Achievements: Award-Winning Innovator: Spearheaded the launch of an entirely new retail category (Toning) in the Nordics, earning the \"Best Nordic Initiative\" award for its successful implementation. ROI Champion: Secured the Reebok EMEA Award for \"Best Market Initiative\" by executing a strategic product placement in a prime-time TV documentary. The result: massive media reach at a minimal cost.My Core Strengths:From Strategic Vision to Operational Execution: I don\'t just create the strategy; I roll up my sleeves and ensure it\'s implemented effectively, from the boardroom to the retail floor.Commercial & Creative Mindset: I understand that marketing drives sales (and vice versa). I am pragmatic, flexible, and relentlessly focused on getting the most \"bang for the buck.\"Entrepreneurial Drive: An expert at finding smart solutions and forging partnerships that create a 1+1=3 effect and accelerate growth.My Leadership Philosophy:My leadership is built on presence, coaching, and a firm belief in cognitive diversity. I foster sustainable, high-performing, and healthy teams by championing a strong work-life balance. A team that thrives, drives the business forward.I am always open to discussing new challenges in leadership, brand strategy, and commercial development. Let\'s connect!Key Skills & Expertise:#StrategicLeadership #BrandManagement #MarketingStrategy #CommercialStrategy #P & LManagement #ChangeManagement #TeamLeadership #GoToMarket #InternationalBusiness #EMEA #Nordics #GlobalOperations #SportsIndustry #LifestyleBrands #Omnichannel #PublicRelations #StrategicPartnerships #BudgetManagement
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