David Figueroa
eCommerce, Digital Strategy, Analysis and Product Marketing
- Role
- Lead Marketing Manager at AT&T
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About David Figueroa
I am a results-driven digital and product marketing leader with proven expertise in…
Experience
Lead Marketing Manager
Jun 2022 — Present · Bothell, WA, US
Key job functions include:Develop comprehensive go to market strategiesEnsure marketing strategies align with a digital-first mindsetEnsure the paid media traffic plan is aligned with achieving online traffic forecasts and incorporate generative AI opportunities into workstreams.Provide in-depth insights on full funnel traffic-to-conversion performance, channel share, and top entry points by channel. Led migration of platform with 16.2M annual visitors creating improvements in add-to-cart (+1.6% YoY) and conversion (0.4% YoY).
Education
Yale University
Bachelor of Arts - BA, Psychology
Yale University
Bachelor of Arts (BA), Psychology
Skills
- Marketing
- Nonprofits
- Product Management
- Leadership
- Competitive Analysis
- Public Speaking
- Training
- Supply Chain
- Telecommunications
- Analysis
- Strategy
- E-Commerce
- Web Analytics
- Email Marketing
- Website Merchandising
- Strategic Planning
- Online Marketing
- Management
- Cross-Functional Team Leadership
- Fundraising
- Non-Profits
- Marketing Strategy
- Staff Development
- Budgets
- Community Outreach
- Project Management
- Strategic Partnerships
- Business Development
- Digital Marketing
- Pricing
- Sales
- Data Analysis
- Analytics
- Internal Communications
- Cellular Communications
- Program Management
- Social Media
- Consumer Behaviour
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