Fiona Coleman

Fashion & Textiles Consultant @International Trade Centre

A specialist consultant for International Trade CentreProjects have included SheTrades, an International Trade Centre initiative to connect 3 Million women entrepreneurs to market, working with 70 SMEs in Zambia and The Gambia, conducting training workshops and other interactive sessions for business development. Product selection and range building, buyers needs, pricing strategies, marketing, social media, design, sampling and production. Mentoring 30 companies on a 1 to 1 basis offering more detailed support including presenting them at 2 tradeshows in Cape Town, facilitating meetings with buyers, securing sales of the women\'s collections and product advice for export.ITC project in Ghana working with garment manufacturers. Group and individual training for 15 companies on how to focus their product and marketing for international buyers; including B2B tradeshows, websites and social media.