Ficara Francesco

WORK HISTORY

EDUCATION

ABOUT FICARA FRANCESCO

I have responsibility for the sales, budgeting and management of the sales force as well as the relationship with external partners. I collaborate with all the company teams including, Marketing, Training and Education, Health Economics and Reimbursement teams, and together work to drive adoption of our therapies in the field.My position reports solid to the B.U. ManagerMy Main RESPONSIBILITIESBusiness & Customer Management- I create sales plan and sets challenging sales and margin targets for territories and areas under my control- I Lead and manage the progress of my teams in achieving sales and business targets on a monthly, quarterly and annual basis- I manage a country level P&L to insure we over-achieve our growth and profit targets- I deliver a detail and accurate annual and quarterly rolling forecast for the country, analyzing variances and initiating corrective actions- I work closely with the Marketing team to ensure strategy and execution are perfectly aligned- I build long term productive and mutually beneficial relationships with key decision makers and key opinion leaders in the country- i work closely with local and EMEA Medical Affairs to implement and execute customer education programs in the area- i Resolve problems; determine area sales system improvements; implement change.Integrative People Leadership- i build a high performing and highly engaged team by fostering employee involvement, enhancing teamwork and accountability- i provide opportunity for success of all employees by ensuring they receive necessary and appropriate training for their job function- I promote a trusting culture within the team and develop a broad set of collaborative relationships across the organization.My Strenghts- Determine solutions to issues that meet the needs of the country team in achieving sales goals and objectives- Discerne the strategic client’s needs and points of satisfaction with the existing situation- I’m Able to quantify financial impact of decisions and identifies key factors when making recommendations, and i’m able to construct strong profit, Gross Margin, ROI, and cost/benefit analyses- I’m able to effectively manage the territory budget to provide business growth and demonstrate fiscal responsibility- i’ve Deep understanding of local market dynamics, trends and pressures of industry- Leverages industry knowledge to create a sales advantage- i Recognize and understand the political landscape within the company and among Operating Units.