Fiamma Guacarán Guerrero

About Fiamma Guacarán Guerrero

My heart beats to the rhythm of the Caribbean and the Puget Sound.In 2010, at 18 and fresh out of high school, I left Venezuela with just $50 in my pocket, no English, and no plan B—only a burning desire to succeed and the need to find a better future for my family and me. Originally, my plan was to move temporarily to learn the language and save money to pay for my studies back home, however, as soon as I landed in Seattle I fell madly in love with the Pacific Northwest. The beauty of this city made me realize I needed to readjust my goal: instead of being here short-term to make some cash and return home, I needed to set solid roots so my parents and siblings could come to a safer home here. Through this journey, I learned countless things about myself—both as a person and as a professional. I learned the language and discovered that being an immigrant is tough, but I can be even tougher. I learned how to navigate the corporate world and have fun in the process, and found out that creative minds have a place in the tech space.The experiences I’ve had over the years have shaped me into the person I am today: someone who works incredibly hard to reach positive outcomes no matter the circumstances. I believe in community, in people helping each other succeed, in learning just for the sake of learning and improving yourself as a human being. I value mentorship, listening carefully to others, and always finding ways to give back, because those who took a chance on me 14 years ago helped me get to where I am now.…and where is that, you may ask? I’m still in Seattle. I’ve fulfilled my dream of retiring my parents, and they now live a few blocks away from me. My brother and sister both live in nearby neighborhoods. My abuela, niece, cousins, aunt, and uncle are all close by. We all have lunch together almost every weekend. I work at my dream company, Nintendo. I have a million more things to learn, but that burning desire to continue succeeding is intact. Life is great, but I’m excited to see where the next $50 will take me:)If you made it here and would like to connect, please reach out! Let’s build community together.

Experience

1. Creative Projects Lead, Creative Program Management

   Nintendo

   Jul 2023 — Present

   As a Creative Lead I support the production design, design systems, and copywriting teams within my org. I drive the successful intake, execution, and delivery of creative work needed by our marketing channels in the Americas, by designing and implementing scalable processes that streamline creative operations.Key responsibilities include:• Leading the development and rollout of new intake and workflow systems for creative requests, ensuring clarity, efficiency, and alignment across teams• Acting as a strategic liaison between creatives and stakeholders—facilitating creative kickoffs, brainstorms, and providing creative direction from concept through delivery• Partnering closely with designers and copywriters to foster collaboration, improve output, and elevate the overall quality of creative work• Implementing and running internal creative reviews with design and copy management to uphold creative standards and raise the bar for excellence• Collaborating with the localization team to adapt creative for global markets while maintaining brand consistency• Ensuring compliance by working closely with legal partners and adhering to brand, style, and format guidelines across all deliverables• Providing project management support to key teams such as email, web, and retail for high-impact initiatives including promotions/sales, newsletters, website redesigns, and visual refreshes• Supporting various marketing channels with PM expertise to drive timely and effective creative execution• Partnering with the design system team to develop roadmaps and manage the evolution of component librariesMy role sits at the intersection of creativity and operational excellence, ensuring creative teams are empowered to produce their best work while meeting strategic business goals.

Education

• North Seattle College

  Bachelor of Applied Science - BASc, International Business

  2014 — 2018