Fernando Guerra
Director Omni-channel Customer Marketing Glade North America @SC Johnson
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WORK HISTORY
Director Omni-channel Customer Marketing Glade North America @SC Johnson
Chicago, IL, US
Responsible for the definition and execution of Glade omni-channel strategies for key channels and retailers. Set national channel an customer prioritization, merchandising, promotion a price execution principles. Create customized omni-channel marketing programs and business solutions for key retailers. Develop commercial plans and category growth strategy along with trade selling narrative. Strategize implementation of innovation for both everyday and seasonal launches. 4 direct reports.
EDUCATION
Insper (MBA)
Insper, MBA
Fundação Armando Alvares Penteado (BA)
Unviversity, Communication & Marketing
ABOUT FERNANDO GUERRA
I partner with global, national, and regional teams to design and implement innovative product and brand strategies that increase market share and drive revenue. Using expertise in fast-moving consumer goods (FMCG) companies, I manage multimillion-dollar operations, portfolios, and budgets to exceed sales goals and profit margins. By applying industry, market, and customer data to all steps of the marketing process, from proposal to product development and launch, I create targeted campaigns that meet audience needs and preferences. I plan and execute advertising, communications, and PR using multiple channels and media, including live events, digital strategies, and social marketing. Whether leading large-scale initiatives, managing staff, or advising senior leadership, I promote collaboration and positive relationships that leverage individual and group strengths to advance organizational capabilities. Specialties: Product Launch | Category Launch | Branding | Positioning | Brand Activation P&L| Portfolio Management | Digital Strategy | Operational Planning Team Leadership | Budget Management | Negotiation
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