Oscar Ruban

About Oscar Ruban

Turning Insights into Impact | Driving Brand Growth with Data & StrategyIn today’s fast-evolving digital world, where data fuels decisions and creativity shapes engagement, I thrive at the intersection of growth marketing, performance optimization, and brand strategy. With 5+ years of experience in SaaS and IT marketing, I specialize in high-impact, data-driven multi-channel campaigns that drive customer acquisition, engagement, and revenue growth. What Drives Me?I’m passionate about leveraging AI-driven analytics, martech tools, and emerging digital trends to enhance brand equity, optimize user journeys, and transform business outcomes. Every campaign I execute is backed by consumer insights, social intelligence, and data-driven strategies, ensuring measurable impact and sustainable growth. Key Achievements & Career Highlights Growth & Performance: Led multi-platform marketing strategies that fueled a 32% surge in engagement for Sun TV & Zee Entertainment. Data-Driven Strategy: Implemented predictive analytics and real-time data optimization, increasing conversion rates by 28%. Blockbuster Media Campaigns: Spearheaded high-impact digital campaigns for major films like Beast, Annaatthe, and Doctor, resulting in 3.2M+ new platform sign-ups. Strategic Brand Positioning: Strengthened brand narratives and influencer partnerships, boosting brand presence by 40%. Cross-Functional Leadership: Partnered with product, engineering, and sales teams to create seamless brand experiences and implement marketing automation. Core Expertise: Go-To-Market (GTM) Strategy | Product Launch & Positioning | Demand Generation SaaS, B2B/B2C Marketing | Social Intelligence & Consumer Insights | Performance Optimization AI & Data-Driven Marketing | CRM & Marketing Automation | Cross-Functional Team Leadership Tools & Technologies:Category ToolsMarketing Analytics & Social Intelligence: CleverTap, Sprinklr, Talkwalker, Data.ai, Google AnalyticsAdvertising & Campaign Management: Meta Ads Manager, Google Ads, YouTube AnalyticsMarketing Automation & CRM: LimeChat, Nector, Shopify, Konnect InsightsDesign & Reporting: Canva, Tableau, Power BI Looking AheadI thrive in dynamic, fast-paced environments that challenge me to blend creativity with analytics. Whether it\'s building high-impact campaigns, optimizing performance marketing, or driving strategic growth, I am always eager to push boundaries and explore new possibilities.

Experience

1. Senior Growth Marketer

   Justo Global

   May 2025 — Present · Chennai, IN

Education

• St. Joseph's Institute of Management (JIM), Trichy

  Master of Business Administration, Systems and Marketing

  2017 — 2019

• DMI College of Engineering

  Bachelor of Engineering - BE, Electronics and Communications Engineering

  2012 — 2016