Fairi Galicia-Roman
Senior Marketing Manager @RainFocus
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WORK HISTORY
Senior Marketing Manager @RainFocus
Lead the strategic priorities for the Demand Generation team.• Head the strategy, development, and execution of 200+ internal and external email campaigns.• Plan and manage the execution of omnichannel campaigns, including audience definition, campaign set-up, automation, and optimization.• Spearhead concept and development of campaign materials working in partnership with cross-functional teams.• Analyze campaign performance metrics and define action plans to optimize the customer experience and campaign results.• Understand the account portfolio to prioritize and engage target accounts.• Define and test innovative tactics to drive relevance and personalization across all campaigns.• Build strong partnerships with internal stakeholders across the organization.• Collaborate with the product team to pioneer the adoption of new platform features, providing valuable feedback based on firsthand user experience to drive enhancements and improvements.• Head the strategy, development, and execution of digital advertising campaigns while managing associated budgets to ensure efficient resource allocation.
EDUCATION
Western Connecticut State University
Bachelor of Business Administration - BBA, Marketing
ABOUT FAIRI GALICIA-ROMAN
RainFocus is a next-generation event marketing platform built from the ground up to capture, analyze, and harness an unprecedented amount of data for significantly better events and conferences. As a true SaaS platform, RainFocus simplifies event registration, content management, exhibitor activation, and on-site experiences from a single dashboard. In my role as a Marketing Manager, I lead strategic initiatives to engage target accounts across the client lifecycle. With experience orchestrating omnichannel campaigns, I\'m adept at defining the right tactical mix and leveraging data-driven insights to optimize campaign performance. My collaborative approach enables seamless coordination with cross-functional teams, fostering trust and synergy. I am committed to driving continuous improvement, ensuring our campaigns remain at the forefront of industry innovation.
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