Frédérique Gagnon
Regional Associate Director - Campaign Orchestration @Merck
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WORK HISTORY
Regional Associate Director - Campaign Orchestration @Merck
Madrid, ES
EDUCATION
Cégep de Trois-Rivières
technique en gestion de commerces, programme DEC BAC en Marketing
Université du Québec à Trois-Rivières
Bachelor of Business Administration (BBA), Marketing
SKILLS
ABOUT FRÉDÉRIQUE GAGNON
I’m a Bilingual (French and English) Digital Marketing strategist / manager specialized in acquisition & retention, with extensive knowledge of direct marketing (online and offline). I am a positive leader who believes that team work is essential. I have great communication and organizational skills. What I love the most is to build strong digital strategies, test new tactics and processes and then analyze results in order to find ways to constantly improve results. Another thing I love about digital marketing is that almost every decision can be based on data if you know what to look for!My strategies include- Paid Search (SEM)- Facebook and Instagram ads- Retargeting- Display (including dynamic banners and videos)- Web pages content and SEO - Emails- OOH (out of home advertising) I work very well under pressure. In fact, I think it makes things even more exciting when there are lots of challenges with tight timelines, and multiple projects at the same time.It’ll be a pleasure to discuss with you about marketing, sports, travels, cinema.
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