Laura Huff
Senior Enrollment Marketing Strategist
- Role
- Director of Enrollment Marketing & Communication at Winston-Salem State University
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
About Laura Huff
Senior Enrollment Marketing Strategist. Award-winning Higher Ed Marketing Pro. More than 17 years of progressive experience helping institutions grow through planning and implementation of integrated marketing communication strategies. With breadth and depth of experience, I have a proven record of success leading fully integrated, results-oriented marketing initiatives.In my vertical role, I am responsible for improving user experiences, increasing traffic and engagement, and optimizing conversions through the university’s digital channels. My technical skills set (which includes strategic planning, content creation, web development, digital advertising, SEO, email campaigns, social media management and monitoring, and analytics) complements my soft skills set; which I believe is equally important. My ability to listen and delegate, bring more voices to the table, and achieve consensus is a solid asset for overcoming hurdles and reaching key goals.My passion lies where strategy and creative intersect with technology.
Experience
Director of Enrollment Marketing & Communication
Winston-Salem State University
Jun 2023 — Present · Winston-Salem, NC, US
Responsible for executing the strategic initiatives and objectives for incoming and continuing students from recruitment to graduation.
Education
Southwestern Community College
Associate of Arts and Sciences (AAS), Accounting
1991 — 1993
Higher Ed Experts
Certificate in Web Analytics for Higher Ed, Web Analytics
2017 — 2017
Western Carolina University
BSBA, Marketing
2001 — 2003
Skills
- Brand Development
- Press Releases
- Web Content
- Publicity
- Social Networking
- Creative Writing
- Community Outreach
- Publishing
- Event Planning
- Higher Education
- Creative Direction
- Wordpress
- Corporate Communications
- Public Speaking
- Public Relations
- Media Relations
- Research
- Email Marketing
- Integrated Marketing
- Marketing Communications
- Blogging
- Nonprofits
- Social Media
- Sports Marketing
- Sponsorship
- Marketing Research
- Market Research
- Editing
- Copywriting
- Sales
- Web Development
- SEO
- Online Advertising
- Advertising
- Copy Editing
- Marketing
- Non-Profits
- Newsletters
- Online Marketing
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