Ferzina Jamal

About Ferzina Jamal

I’m a Senior Marketing Leader with experience across fintech, SaaS, and B2B Companies and at my core, a startup enthusiast who thrives in fast-paced, zero-to-one environments.I bring a data-driven mindset to problem-solving, with a strong bias toward action. I\'ve scaled paid marketing budgets from ₹1Cr to ₹10Cr/month, launched products from zero, and helped businesses grow 1x to 30x and at my core, I\'m a startup enthusiast who thrives in fast-paced, zero-to-one environments.I bring a data-driven mindset to problem-solving, with a strong bias toward action. My journey spans performance and product marketing, GTM strategy, digital campaign execution, and brand building with hands-on involvement across every stage of growth.At Open Financial Technologies (India\'s first neobank,$230M+ funded), I owned GTM and product marketing across 5 product lines Account Payables & Receivables, Connected Banking, Payment Gateway, Open Capital, and Optotax. Highlights include: Reduced CPL by 15% through campaign optimisation and sharper audience targeting Built an end-to-end AI agent for lead screening and qualification, improving sales team productivity by 30% Launched and monetised Optotax from scratch, acquiring 500 paid customers generating ₹50L in revenue Revamped drip campaigns and ICP-focused collateral to improve sales call response ratesBefore Open, I spent 7 years at FlexiLoans, joining as one of the first 40 employees and watching it scale to 600+ people and raise ₹665 crore in funding. I scaled paid marketing from ₹1Cr to ₹10Cr/month, built full-funnel growth systems, expanded into native and programmatic advertising. launched the brand campaign \"Loan Nahi Samjho, Tarakki Hai.\"Currently at Zapcom, leading market positioning, thought leadership, and brand strategy for enterprise tech and GCC.I hold an executive certification from IIT Bombay and bring a data-driven, bias-for-action approach to every problem, whether it\'s a new product launch, a leaky funnel, or a brand that needs a sharper story.Outside of work, you\'ll find me overthinking with a coffee in hand, breaking down business models on Notion, or playing my go-to classic rock playlist.If you\'re building something ambitious and need someone who can think strategically and execute relentlessly, let\'s talk.

Experience

1. Senior Marketing Manager

   Zapcom Group Inc

   Aug 2025 — Present · Bengaluru, IN

   Senior Marketing Manager — Zapcom Group IncAugust 2025 – Present | Bengaluru, India1. Owning Zapcom\'s market positioning strategy, building perception as a global tech leader in GCC, Service, consulting, and enterprise technology consulting2. Leading end-to-end brand identity and narrative for Zapcom. In addition to that, for 4 proprietary product IPs Voca, Helix, Zapforge, and Kepsla from brand strategy and messaging to go-to-market storytelling3. Built the marketing function from scratch established execution processes, tracking frameworks, and a full content engine including website, whitepapers, case studies, blogs, and sales collaterals4. Defined MQL criteria and built demand generation pipeline from zero identifying and qualifying early-stage enterprise leads5. Driving SLT thought leadership programme positioning senior leadership as voices in the GCC and enterprise tech space6. Advisory role for Red Rhino Craft Beer leading brand strategy, content, and B2B marketing initiatives

Education

• IIT Bombay - Shailesh J. Mehta School of Management

  Executive program in Management, Marketing/Marketing Management, General

  2020 — 2021

• K J Somaiya College of Arts & commerce

  Bachelor of Arts - BA, Psychology