María Fernanda T.

About María Fernanda T.

An accomplished professional with over a decade of experience, I specialize in strategic leadership and management within global industries. In my current role as the Enterprise Account Manager at AppTweak for the US, Canada, and LATAM, I drive impactful mobile growth strategies and ensure seamless ASO processes. As the main point of contact, I manage relationships with top apps globally, further enhancing my role as a key contributor to the success of our clients.In my prior position as the Enterprise Account Manager for Europe, I further refined my expertise in strategic account management while providing crucial support to digital projects. Notably, at AppTweak, a startup environment, I have successfully worn many hats, demonstrating versatility and adaptability in dynamic settings. My recent role as a Customer Success Manager in Europe allowed me to specialize in mobile growth strategy, demonstrating a commitment to delivering excellence.Throughout my career, I\'ve held pivotal roles, including Business Advisor at Odoo, where I led SMEs\' digital transformations in the EMEA region. As a Customer Experience Specialist at El Palacio de Hierro, I maintained high standards of customer satisfaction and CRM supervision for luxury brands.At INMOR Real Estate, I played a vital role in key accounts management, acquisitions, and negotiations. My tenure at Adidas as part of the Global Sales Marketing team involved managing the Zalando brand shop and ensuring brand alignment globally.My academic background includes an MBA in International Marketing from KU Leuven and a Bachelor\'s degree in Marketing and Communications from Tecnológico de Monterrey. A testament to my international outlook, I\'ve lived, worked, and studied in various countries, fostering a deep appreciation for diverse cultures. Proficient in English, Spanish, and with a B1 proficiency in French, I bring a valuable multilingual perspective to the table. I am eager to contribute my extensive experience and strategic insights to dynamic and forward-thinking teams.

Experience

1. Senior Enterprise Customer Success Manager

   AppTweak

   Mar 2025 — Present · US

Education

• HHL Leipzig Graduate School of Management

  Semester abroad, Management

  2015 — 2015

• Tecnológico de Monterrey

  Bachelor's degree, Marketing and Communications

  2012 — 2016

• University of Montpellier

  Semester abroad, International Business

  2013 — 2013

• KU Leuven

  MBA, International Marketing Management

  2019