Elizabeth Ferris

About Elizabeth Ferris

As Chief Marketing Officer for Goranson Bain Ausley — Texas’ largest family law firm — I lead marketing, business development, and strategic growth initiatives that reflect our shared vision: delivering exceptional client experiences while advancing a constructive, client-first approach to family law.For more than 25 years, I’ve guided law firms in the US, UK, and beyond to define success, then position themselves for lasting impact. My work has always centered on aligning marketing and business development with a firm’s core values, strengths, and priorities — ensuring growth is both profitable and fulfilling.Before joining GBA in-house, I served the firm as a consultant for a decade, helping shape its strategic planning, brand positioning, and business development. This collaborative work helped to strengthen the firm’s reputation as one of the most prominent family law firms in Texas and prepared us for future expansion and innovation.I’ve worked with many leading practices across North America and the UK, spoken at legal conferences, and led workshops and retreats in North America, the UK, Ireland, Austria, and Australia. These experiences have reinforced my belief that when a law firm’s marketing aligns with its mission/purpose, it can create lasting value for clients, its people, and the profession as a whole.Specialties:• Legal marketing & law firm branding• Strategic planning & growth initiatives• Collaborative Law & Constructive Family Law positioning• Marketing retreats, workshops, and training• Family law marketing expertiseAt GBA, my focus is on shaping a future where more clients have access to lawyers who prioritize their interests and long-term well-being — and where the legal industry sees the value of aligning purpose with performance.

Experience

1. Legal Law Firm Marketing and Business Development Consultant

   Ferris Consulting

   Mar 2000 — Present

   Having worked with lawyers and law firms for the past 20 years, I understand the challenges and success factors for growing a legal practice. My goal is to help law firms and legal professionals to build a profitable and fulfilling practice by attracting the right clients, not just more clients. Drawing on more than 26 years of business development consulting, I have helped build brand awareness and demand for legal services through effective law firm branding, business development and marketing consultation.

Education

• University of Wisconsin- Whitewater

  Master of Business Administration (M.B.A.), Marketing

  1989 — 1990

• University of Wisconsin-Madison

  BS

  1978 — 1983

Skills

• Legal Writing
• Litigation
• Public Speaking
• Legal Research
• Trials
• Legal Assistance
• Online Marketing
• Retreats
• Management
• Strategic Planning
• Legal Marketing
• Legal Advice
• Integrated Marketing
• Collaborative Law
• Account Management
• Conflict Resolution
• Collaborative Law Marketing
• Alternative Dispute Resolution
• Attorneys
• Mediation
• Collaborative Practice
• Family Law Marketing
• Social Media
• Law Firm Retreats
• Marketing
• Consulting
• Creative Direction
• Strategy
• Courts
• Adoption
• Market Planning
• Business Planning
• Law Firm Branding
• Sales
• Law Firm Marketing
• Email Marketing
• Entrepreneurship
• Online Advertising
• Marketing Strategy
• Business Development