Joe Ferrari
VP, User Experience Designer at WILDTYPE, a TBWA\\WorldHealth Company
- Role
- VP, User Experience Designer at Wildtype Health
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Joe Ferrari
My UX methodology is a purposeful and insight driven process that synthesizes brand objectives, audience needs, and cross-functional team capabilities into effective and efficient solutions for clients, and delightful experiences for end users. I create and deliver excellent UX documentation including comprehensive content maps, user flows, personas, customer journeys, wireframes and functional specifications customized for each project based on design, client or development needs. I am a passionate and playful collaborator who works well with cross-functional teams, and can represent UX in meetings, as well as run workshops. Yet, I am also highly motivated working solo. I have over 10 years of UX and IA experience, primarily in healthcare advertising, working for a wide range of client needs including responsive websites, interactive detail aids, mobile applications, interactive kiosks, and games.
Experience
VP, User Experience Designer
Nov 2020 — Present · New York, NY, US
User Experience Lead on a Digital Agile Scrum team working directly with the client.Collaboratively work with a cross-functional team to create purposeful and insight-driven solutions that satisfy customer needs.Create deliverables including wireframes, site maps, functional specs, user flows, and prototypes.Information architecture, content strategy, user research, interaction design, and prototyping
Education
School of Visual Arts
MFA, Computer Art
1994 — 1996
School of Visual
MFA; Arts, Computer Art
1994 — 1995
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