Fern Sheinman
University Business & District Administrator Strategic Account Manager @Arc Network
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WORK HISTORY
University Business & District Administrator Strategic Account Manager @Arc Network
Drive new business and account growth across K-12 and Higher Ed markets through integrated media, lead generation (CPL), and ABM programsPartner with education-focused companies to develop custom, multi-channel campaigns that connect with district and university decision-makersManage a high-value territory, consistently exceeding revenue goals through consultative, solution-based sales strategiesBuild and grow relationships with key EdTech and service providers, aligning marketing solutions to measurable ROI
EDUCATION
West Virginia University
Communications
SKILLS
ABOUT FERN SHEINMAN
Dynamic B2B sales leader specializing in K-12 and Higher Education markets, with a proven track record of driving revenue growth through integrated media, lead generation, and strategic partnerships. I work with education-focused organizations to connect with decision-makers across school districts and universities through data-driven campaigns including CPL, ABM, webinars, and content syndication. Throughout my career, I’ve consistently exceeded sales targets, transformed underperforming territories into high-growth regions, and built long-term partnerships with enterprise clients such as Oracle, Amazon, and Microsoft. I thrive in consultative sales environments where aligning marketing strategy to measurable outcomes is key.*Consultative Solution Focused Sales*Strategic Account Acquisition & Management *Executive Presentation & Negotiations *Sustainable Revenue & Market Share Growth *Analytical & Conceptual Problem Solving *Competitive Analysis & Forecasting
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