Fernanda McManus
Outdoor Industry | Product & Brand Strategy | Operations
- Role
- Mba Fellow at Doman Innovation Studio
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Fernanda McManus
ex-chef, marketer, buyer, writer, retailer, product guide, vc, and shipwreck survivor. just ask me. it\'s a good story. i\'m scrappy, fearless, and persistent, and i always finish what i start.
Experience
Mba Fellow
Jan 2025 — Present
Consult, teach, and advise across client engagements, international education, and organizational strategy within startup incubator.• Graduate TA, Japan Fashion Ventures: Facilitate cross-disciplinary learning across design, entrepreneurship, and economics students; contribute strategic perspective to DIS leadership; managed on-the-ground relationships during Tokyo fieldwork• Consultant, International CPG Client: Developed U.S. market entry strategy including addressable market sizing (142M consumers), pricing, channel strategy, brand positioning, and partnerships
Education
Semester At Sea / ISE
Global studies, History
San Francisco Cooking School
Certificate of Culinary Arts, Culinary Arts/Chef Training
2013 — 2014
UC Santa Barbara
BA, English Literature
University of Utah - David Eccles School of Business
Master of Business Administration - MBA, Business Administration and Management, General
Skills
- Marketing Communications
- Concept Ideation
- Food & Drink
- Social Media
- Social Media Marketing
- Editorial
- Editing
- Proofreading
- Cooking
- Travel Writing
- Copywriting
- Web Design
- Advertising
- Website Development
- Menu Development
- Blogging
- Copy Editing
- Marketing
- Food Styling
- Writing
- Newsletters
- Adobe Creative Suite
- Corporate Blogging
- Digital Media
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