Fernando Varela
Manager, Grassroots Marketing and Fan Engagement @Charlotte Fc
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WORK HISTORY
Manager, Grassroots Marketing and Fan Engagement @Charlotte Fc
Lead all grassroots, experiential, influencer, and other targeted marketing initiatives designed to expand Charlotte FC’s presence across the Carolinas and strengthen fan connection. Oversee strategy, execution, and relationship development with supporters groups, including planning, promoting, and attending marquee events that drive engagement and community impact. Develop and manage tactics that identify and capture new fans by meeting audiences where they are and introducing them to the CLTFC experience. Manage and mentor the Grassroots Marketing team.
EDUCATION
California State University, Los Angeles
BS-BA, Marketing
ABOUT FERNANDO VARELA
An accomplished community builder and influential member of the American Soccer landscape. A motivated and results-driven professional with a diverse skill set, strong at managing high-impact projects, developing and executing innovative strategies, building tight-knit relationships, and planning impactful activations. A strong ability to collaborate, solve complex challenges, and deliver creative solutions.
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