Fernando Toro
Senior Product Designer @Workday
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WORK HISTORY
Senior Product Designer @Workday
EDUCATION
Fanshawe College
Diploma, International Business/Trade/Commerce
Google Academy
Google Analytics, Analytics
SENA
Certificate, Sales Management
Ryerson University
Master of Digital Media, Digital Arts
Massachusetts Institute of Technology
Certificate in Human Computer Interaction Design, Computer Science and Artificial Intelligence Laboratory
Pontificia Universidad Javeriana
Bachelor's degree, Business Administration and Management, General
EF Executive Language Institute
English for Business, English Language and Literature
University of Toronto
Digital Marketing Management, Marketing/Marketing Management, General
ABOUT FERNANDO TORO
A User Experience Designer with 13+ years of experience in web/mobile design in financial, health and education sectors. Simplifying the way people work together and interact with products to build relationships is my passion. In my role as a Senior Manager for Customer Experience Design and leading UX experience from Scotiabank, Enterprise digital banking, I was assigned a big task to create digital sales applications for 8 banking and lending product applications for the Caribbean region. In order to tackle such a vague problem, in collaboration with my team, we created a solid rationale based on deep research and led with a focused vision. As a result, I designed a simple yet detailed end-to-end experience that helped to increase conversion rates by 12% percent.
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