Fernando Peña
Chief Representative Officer - Canada @Banco BASE
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WORK HISTORY
Chief Representative Officer - Canada @Banco BASE
Banco BASE is a corporate private Mexican bank with a representative office in Toronto, Canada.
EDUCATION
Tecnológico de Monterrey
MBA, Business Administration
Humber College
Certificate, Sales and Marketing
Tecnológico de Monterrey
BS, Electronic and Communications Engineering
University of Toronto
Certificate, Business, Negotiation
IPADE Business School
3rd. Generation, Cemex International Management Program, Marketing, Finance, Business Management
SKILLS
ABOUT FERNANDO PEÑA
Multi-cultural executive with proven results opening and developing international markets in more than 30 countries in North America, Latin America, the Caribbean, Europe, Asia and Australia in the banking, mining, logistics, construction, power, phone and glass sectors.Senior executive with extensive experience in Business Development, Marketing, International Sales, Channel and Partner Management for multinational and family-owned corporations.Additional expertise in New Products Launching, Strategic Planning, Business Operations, Global Sourcing, P&L and Logistics. Played a key role to bring CEMEX, world’s largest white cement producer, from entry level to the top market position in the white cement industry in Latin America (including Brazil) and the Caribbean, with a market share of 43%, leading direct sales to key accounts, building and managing a network of country partners.Specialties: International Business DevelopmentInternational Sales and TradingMarketingInternational LogisticsB2BChannel and Partners ManagementNew Products LaunchingStrategic PlanningBusiness OperationsP & L ManagementEffective communications and presentations in English, Spanish and Portuguese
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