Kevin Fernando
- Role
- Sr Manager of Digital Marketing at ADP
- Location
- Corning, NY, US
- LinkedIn followers
- 500 followers
About Kevin Fernando
American Marketing Association—Pittsburgh \"Marketer of the Year\" 2017 ADP Global…
Experience
Sr Manager of Digital Marketing
Aug 2022 — Present
I\'ve redesigned ADP\'s playbooks for going to market with payroll and insurance products via paid search, and achieved record lead generation. I\'m directly responsible for managing multimillion dollar budgets and creating efficient, scalable growth by reading the market and capturing demand via SEM. I also keep our strategies bleeding edge as the major engines adopt generative AI.My experiences in this role include ad copy testing, attribution, landing page redesign and implementation, budgeting, forecasting, market research, reporting, advanced bidding technologies, and all things keywords and beyond.
Skills
- Non-Profit Development
- Fundraising
- Artist Relations
- Nonprofits
- Marketing
- Fine Art
- Community Outreach
- Gallery Administration
- Microsoft Office
- Education
- Graphic Design
- Non-Profit Leadership
- Social Media
- Event Planning
- Gallery Management
- Art History
- Volunteer Management
- Photography
- Crm Databases
- Nonprofit Organizations
- Research
- Photoshop
- Curating
- Social Media Marketing
- Grant Writing
- SEO
- Cad
- Art Installation
- Raiser's Edge
- Public Relations
- Museums
- Art Exhibitions
- Architectural Design
- Museum Collections
- Writing
- Arts Administration
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