Fernando Comendeiro

About Fernando Comendeiro

15+ years helping CMOs & CEOs drive revenue growth by optimizing their marketing strategy through human-centered advertising strategies.1. In 2025 I optimized $500M spend on Meta Ads, increasing ROAS and allowing ecommerces to profitable scale from $10M to $100M+ in revenue.2. Advised start-ups on improving digital marketing effectiveness through data-driven workshops, C-suite strategy sessions, and always-on measurement best practices.3. Improved marketing ROI through Marketing Mix Modeling, ad performance analytics, and investment-optimization frameworks.4. Led 200+ consumer and market studies—integrating quant, qual, and first-/second-party data—to inform product strategy, audience segmentation, messaging, and media planning.5. Delivered thought leadership across 50+ industry events and executive roundtables, translating complex insights into actionable marketing strategy.

Experience

1. Strategic Advisor Lead

   Meta

   Mar 2022 — Present · Austin, TX, US

   Reignited the revenue growth and client satisfaction of Ecommerce & Travel verticals within North America’s mid-market by leading a team of Account Managers, driving operational improvements and scaling tools across the organization.Key achievements- Over delivered against revenue targets while driving double digit year over year growth of a $500M+ portfolio by guiding the team through opportunity planning, product adoption and holding both clients and AMs accountables- Drove operational excellence: streamlined the process of portfolio planning, customer relationship and pipeline management, which improved forecasting accuracy (from +/-9pts to 1pt) & delivered +$10M in upselling per quarter- Led a team of AMs: supported a total of 19 AMs, 4 of which were new to Meta, by tailoring my approach to their needs (technical 1:1s, monthly career mentoring, coaching though role changes), building team activities and offsites and co-selling to top 20 clients representing 80% of quota, resulting in Manager scores of +4.5 in all performance reviews- Elevated client satisfaction: built long-term relationships with C-levels from top 20 accounts, leveraging QBRs, JBPs and learning agendas to align plans and expectations, leading the US organization in customer satisfaction (97% score for 2 years,+31pp vs average)- Impacted beyond scope: led quarterly revenue acceleration initiatives by engaging VPs, Directors and XFNs by rallying team against top priorities, aligning product fit, building teams to support data analysis, co-selling (63 sessions, 32 AMs, 100% satisfaction) and external trainings, delivering +$26M incremental vs non-participant accounts.

Education

• Universidad Torcuato Di Tella

  Educación Ejecutiva, Marketing

  2010 — 2010

• University of Buenos Aires

  Licenciatura, Sociología

  2000 — 2006

• St. Mark's School

  Bachiller, Bachillerato bilingüe

  1991 — 1999

Skills

• Marketing Communications
• Data Analysis
• Consumer Behaviour
• Marketing Research
• Market Research
• Analytics
• Customer Insight
• Consumer Insight
• Fmcg
• Marketing Strategy
• Marketing
• Qualitative Research
• Spss
• Advertising Research
• Market Analysis
• Focus Groups