Fernando A. Pérez

About Fernando A. Pérez

For over 20 years, I’ve worked in media with a focus on Hispanic-American audiences.I served as Vice President of Content at Univision, overseeing strategy across 20 radio stations, and held leadership roles across iHeartMedia, CBS Radio (Audacy), Spanish Broadcasting System, Radio One (Urban One), Entravision, and Latino Media Network.My work has centered on understanding audience behavior, shaping content strategy, and aligning programming with real-world dynamics.In 2025, I launched ¡víah! — a simple way of seeing clearly, especially in moments where direction isn’t obvious.Today, I work with leaders and operators navigating transitions, bringing clarity to decisions that carry real consequence.My work sits at the intersection of culture, consciousness, and communication.I completed the Program for Leadership Development (PLD) at Harvard Business School, and hold certifications in general management and digital media from USC Marshall. I’ve also trained in coaching and embodied practices.I work on decisions when things aren’t fully clear — and still need to move.

Experience

1. Senior Vice President Programming

   Latino Media Network

   Sep 2024 — Present

   Leading strategic content development and audience engagement initiatives at Latino Media Network, driving efforts to inform, entertain, and inspire Latino communities across the U.S. Experienced in analyzing audience demographics and conducting market research to optimize programming across LMN’s network of stations. Passionate about creating content that resonates with diverse audiences, I focus on strategic planning, audience insights, and innovative programming solutions that strengthen LMN’s position as a leading voice in Latino culture and media.

Education

• USC Marshall School of Business

  Management Development Program / Digital Media & Technology Management Program, Business Administration and Management, General

  2010 — 2010

• Advanced Training in Transformative Practices and Wellbeing

  Transformation and Wellbeing

  2013 — 2023

• Harvard Business School

  Alumnus | Program for Leadership Development, Business Administration and Management, General

  2010 — 2015

Skills

• Social Media Marketing
• Entertainment
• Digital Strategy
• Music
• Broadcast
• Leadership
• Competitive Analysis
• Strategy
• Broadcasting
• Coaching
• Market Research
• Executive Coaching
• Digital Media
• Radio
• Social Media
• Management
• Radio Promotions
• Marketing
• Brand Management
• Content Strategy
• Strategic Planning
• Marketing Strategy
• New Media
• Television
• Radio Broadcasting