Fernando Yagi
Us Brand Analytics Manager, Cvrm @AstraZeneca
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WORK HISTORY
Us Brand Analytics Manager, Cvrm @AstraZeneca
Mississauga, ON, CA
Delivering actionable analytic products and insights for Wainua (eplontersen) in the U.S. ATTR market.
EDUCATION
FIA Business School
Postgraduate Degree
University of Toronto School of Continuing Studies
Certificate
Universidade Presbiteriana Mackenzie
Bachelor of Business Administration - BBA
ABOUT FERNANDO YAGI
I am a professional with 15 years of experience leveraging data to shape business/product strategies and increase business productivity. I have been working side-by-side with marketing, category management, sales, business development, finance and client service departments providing reports, dashboards, category to SKU performance analysis, statistical models (sales/demand forecast) and using operational research concepts and tools to optimize resources and maximize results.Methodical with high attention to detail and a results-oriented approach. I\'m always focusing on leveraging data insights and sourcing SME POV to produce meaningful recommendations linked to the company/product goals.+4 years leading high-performance teams with different personalities and expertise.Technical Skills/Domain Knowledge:IQVIA data, CRM datasets, Alteryx, MS Excel, VBA, Excel Solver, MS Access, Python (intermediate), R (basic), SQL, Qlik Sense (basic), Tableau 10, Google Analytics 360, Adobe Analytics Workspace, A/B Testing, Forecasting, Machine Learning, Marketing Mix Modelling, ARIMA models, Time Series Analysis, Operations Research, Market Research, Pharmaceutical Industry, Consumer Insights, Competitive Analysis, Business Strategy, Salesforce Sizing & Deployment, Digital Media, Media Planning and Investing.
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