Fernando Rojas
Partner, Agency BE
- Role
- Partner at Agency Be
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Fernando Rojas
Relentless Achiever - I build trust through ethics, tenacity, and results. In 2008 I co-founded Agency Be— since then it has grown into a national experiential marketing agency serving international clients, from Fortune 500 brands to fast-growing innovators. I see every challenge as an opportunity to spark meaningful change. My team and I deliver creative, value-centric solutions that drive measurable impact for both B2B and B2C audiences—whether launching a partnership at the FIFA World Cup or designing a turn-key brand activation. My career has been defined by continuous reinvention and a truly global, multicultural mindset. From grassroots campaigns in emerging markets to multimillion-dollar sponsorship deals, I combine thoughtful listening with decisive action. I’m equally at home negotiating fair, win-win agreements and rolling up my sleeves to prototype the next bold idea. Specialties: • GTM Strategy (B2B & B2C) • Experiential & Event Marketing • Demand Generation • Sponsorship & Partnership Development • Creative & Content Strategy • Negotiation & Value Creation Let’s connect if you’re looking for a partner who’ll tackle your toughest marketing and sales challenges—and leave your team energized and inspired.
Experience
Partner
Jan 2006 — Present · Miami, TX, US
Agency BE is a full service experience agency, that specializes in both content creation and execution.Agency BE customizes every program, conference or event for the client. As a partner, we keep your business philosophy in mind in everything we do, produce and design. Our sole purpose is to create one-of-a-kind, long- lasting impressions that intensify our client’s messages and help them surpass their goals and objectives. We bring the latest trends in technology and relevant tools to create state of the art interaction with brands and customers.
Education
Instituto de Desarrollo Empresarial, IDE
MBA
1999 — 2000
Harvard Business School
OPM 66
2025 — 2027
Georgia Southern University
Bachelor of Business Administration (BBA)
1992 — 1995
Skills
- Incentive Programs
- Customer Service
- Resorts
- Entertainment
- Banquets
- Pre-Opening
- Meeting Planning
- Hotel Management
- Management
- Trade Shows
- Sponsorship
- Event Producing
- Restaurant Management
- Weddings
- Hotels
- Social Media Marketing
- Incentives
- Live Events
- Hospitality Management
- Business Development
- Contract Negotiation
- Front Office
- Hospitality Industry
- Marketing Strategy
- Relationship Marketing
- Parties
- Hospitality
- Charity
- Coordinating Events
- Event Planning
- Budgets
- Leisure
- Catering
- Tourism
- Sales
- Menu Development
- Wine
- Event Management
- Marketing
- Revenue Analysis
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