Fernando Reimann
Category Development Insights & Intelligence Manager @Diageo
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WORK HISTORY
Category Development Insights & Intelligence Manager @Diageo
Hamburg, DE
EDUCATION
University of Hamburg
Diploma (Master)
SKILLS
ABOUT FERNANDO REIMANN
Innovative problem-solver with expertise in data analytics, digital transformation, business intelligence, project management and change management. Skilled in organizational development, media & marketing, market research and insights generation with focus on transforming complex data into actionable strategies for competitive advantage. Adept at overseeing multimillion-euro budgets, streamlining operations and implementing AI & cost-effective solutions that maximise profitability. Talent for delivering compelling presentations, fostering cross-functional collaboration and driving consensus among executives and global teams. Customer-centric consultant with a deep understanding of market trends, consumer behaviour and risk management. Dedicated to delivering excellence, optimising resources and shaping data-driven strategies that drive long-term success. Research & analytics related to advertising & communication effectiveness across television, radio, out of home, online, social and mobile platforms. Helping clients navigate the complexity of how to reach consumers in a world of fragmenting media distribution. Using metrics based on advertising reach, resonance and reaction. Guiding organizations through the process of change, ensuring smooth transitions by developing strategic plans, managing stakeholder engagement, and facilitating effective communication to minimize disruptions and achieve desired outcomes. Leading teams to adapt to new processes and technologies, providing training and support to ensure seamless integration, and monitoring progress to address challenges and maintain momentum throughout the transition period.
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