Fernando Pascual
Marketing, Brand Management & Sales Executive – Progressive Fortune 500 CPG Experience
- Role
- Senior Channel Marketing Manager at Costa Farms
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Fernando Pascual
As a senior brand and sales manager with a top-tier CPG company, my career focuses on…
Experience
Senior Channel Marketing Manager
Dec 2021 — Present · Miami-Fort Lauderdale, FL, US
Leading the transformation of Costa Farms from a commodity and sales-driven organization to a marketing-driven organization. Plan, develop, and execute club store, supermarket, and retail chain store campaigns to ensure the right channels are selected to achieve campaign goals and objectives in USA and Canada. Work closely with cross-functional groups in mapping out the consumer journey to produce and deliver appropriate product assortment, marketing communication content, and product merchandising tactics to the right audience at the right time.
Education
Purdue University
Postgraduate Certification, Digital Marketing
2021 — 2022
Bentley University
Bachelor of Science - BS, Finance
University of Wisconsin-Madison
MBA, Marketing
Skills
- Integrated Marketing
- Multicultural Marketing
- Management
- Market Planning
- Competitive Analysis
- Strategy
- Branding & Identity
- Marketing
- Trade Marketing
- Consumer Products
- Segmentation
- Strategic Planning
- Brand Management
- Cross-Functional Team Leadership
- Sales Operations
- Marketing Strategy
- Microsoft Excel
- Marketing Research
- Customer Insight
- Sales
- Key Account Management
- Market Research
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