Fernando Medina
Creative Director | Art Director | Brand Design Manager | Omni-Channel Digital Design + CPG Expert | Design Leader & Mentor
- Role
- Creative Director Consultant at Fm Creative
- Location
- Aurora, IL, US
- LinkedIn followers
- 500 followers
About Fernando Medina
I’m a Creative Director and Design Leader who transforms ideas into brand experiences…
Experience
Creative Director Consultant
Feb 2025 — Present · Chicago, IL, US
Creating Breakthrough Design Across Diverse IndustriesI deliver innovative design solutions for industries spanning Entertainment, Fashion Apparel, Technology, CPG, Hospitality, Healthcare Pharmaceuticals, Energy, Real Estate, Sports Fitness, and Nonprofit. My approach begins with a deep dive into each client’s business to understand key objectives, facilitate SWOT analysis, and synthesize creative briefs, strategic goals, and market insights into compelling creative solutions.I present creative concepts to client teams, clearly articulating design decisions and strategic rationale to ensure alignment and impactful storytelling. My work spans various design disciplines, including brand design, packaging design, web design, UI/UX, experiential, environmental, motion, illustration, and product aesthetics.
Education
East Aurora High School
High School Diploma
1996 — 1999
Northern Illinois University
BFA
1999 — 2003
Skills
- Animation
- Cd Packaging
- Poster Design
- Adobe Creative Suite
- Visual Communication
- Brochures
- Web Design
- Photoshop
- Graphic Design
- Branding & Identity
- Posters
- Painting
- Social Media
- Catalogs
- Art
- Advertising
- Graphics
- Branding
- Page Layout
- Packaging
- Packaging Design
- Art Direction
- Digital Illustration
- Image Manipulation
- Collateral
- Typography
- Logo Design
- Cover Art
- Cd Covers
- Corporate Identity
- Adobe Illustrator
- Concept Development
- Pre-Press
- Dreamweaver
- Illustrator
- Illustration
- Indesign
- Drawing
- Photography
- Brand Development
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