Fernando Masterson
Director of Marketing @New York City Center
Signup · Get unlimited contacts
WORK HISTORY
Director of Marketing @New York City Center
New York, NY, US
Manage an annual marketing and media budget of $1.6M+, driving strategic campaigns that generate $11M+ in annual ticketed revenue for City Center- Develop and execute comprehensive, data-driven media plans informed by audience segmentation, performance analytics, and ongoing optimization to maximize audience retention and support mission-based initiatives- Lead, mentor, and grow an in-house marketing team, establishing institution-wide systems and providing skill-development opportunities to elevate individual and departmental performance
EDUCATION
University of Florida
Bachelor of Science (BS), Telecommunications
Pompano Beach High School
HS Diploma & Magnet Diploma, International Relations and Affairs
SKILLS
ABOUT FERNANDO MASTERSON
I\'ve dedicated my career to the arts and entertainment industry as both a media representative and as an in-house marketing strategist for producing, presenting, and service organizations. Through comprehensive planning, content creation, and relationship development with partners, agencies, and other stakeholders, I\'ve amplified the messages our artists and organizations have told in a way that honors their conviction and truth. Simply put, I\'m a professional storyteller.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.