Fernando Duque

About Fernando Duque

Welcome to my LinkedIn profile! My name is Fernando Duque, and I\'m thrilled to share my journey and expertise with you.Throughout my career, I\'ve had the privilege of immersing myself in the dynamic world of the beverage industry, where I\'ve honed my skills as a strategic-minded Sales Management & Marketing Executive. My whole career demonstrates my dexterity in spearheading transformative strategies and fostering team excellence to drive organizational profitability.One of my key strengths lies in orchestrating high-impact sales strategies and nurturing robust client partnerships in fiercely competitive landscapes. I thrive on the challenge of surpassing revenue objectives while maintaining a client-centric ethos, steering cross-functional teams toward success.I excel in P&L management, enhancing financial performance, and crafting high-impact commercial plans that not only meet but exceed targets. Leveraging data-driven insights, I have a proven track record of driving market share expansions and improving team engagement through innovative growth strategies.My commitment to delivering unparalleled value and propelling sustained business success is unwavering. From strategic planning and execution to stakeholder relationship management and promotional planning, I am dedicated to driving results and exceeding expectations at every turn.Thank you for visiting my profile, and I look forward to connecting and collaborating with you!

Experience

1. Director Customer Leadership

   Coca-Cola Beverages Florida

   Dec 2024 — Present · Miami, FL, US

   In my current role, I am accountable for the strategy, business performance and relationship of the entire Convenience Retail Channel for Coca-Cola Beverages of Florida.With a strong team of 7 executives, I lead and support the development of the channel and customer strategies using as levers GAAP and non-GAAP metrics.With a daily interaction of other cross functional teams, I have also had the opportunity to re-write the go to market strategy for the channel as well as the channel and customer strategy for important marketing assets such us FIFA World Cup 2026, NASCAR among others.Skills: Strategy, Customer Leadership, Customer Relationship Management (CRM) People/Team Development, Marketing Assets, Marketing Activation, Sales Strategies, PnL, Insights, Capabilities Building.

Education

• Saint Mary's University of Minnesota

  MBA, Corporate Finance/Management

  2004 — 2006

• Pontificia Universidad Javeriana

  BA, Marketing

  1998 — 2003