Fernando Cruz
Head of Sales Europe - Focus Markets @tesa
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WORK HISTORY
Head of Sales Europe - Focus Markets @tesa
DE
EDUCATION
Universitat de Barcelona
MBA
Universidad ICESI
Bachelor of Business Administration (B.B.A.)
Colegio Aleman de Cali (German School Cali)
Bachiller (High School)
ABOUT FERNANDO CRUZ
General Manager highly experienced in leading organizations through uncertainty and ambiguity. Results-orientated leader with strong bias for winning through culture and team engagement. Solid leadership and great communication skills at all levels. Highly experienced in both direct and distribution channels. I\'m always looking to be challenged and to challenge others. Driving the people to think out of he box and really bring out their best keeps me motivated. During my life at tesa I definitely added value to the company by transforming some important affiliates into profitable units by making use of the best local people. In the last couple of years I pushed forward important negotiations with key customers maintaining and increasing the relationship of tesa with these companies. Specialties: Multi-cultural exposure, Sales & Market management, People management, Strategy design and implementation, Market research, Team work, Leadership, Negotiation, Business Development.
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