Fernando A Barajas

Business Manager - Consumer Notebooks @MSI

City of Industry, CA, US

Responsible for the overall growth of the MSI Consumer Business specifically in these 4 key areas.Market Analysis:Provide the sales team with a structured, data-driven view of the market to support better planning and positioning.• Overall Market View (Monthly Trend)• Top 15 Configurations by CPU• Top 15 Configurations by Screen Size• Top 15 by Price Band• Year-over-Year ComparisonHighlight growth/shrink by segment to show market movement and emerging trends.Retailer Assortment & TAM Opportunity:Analyze the current assortment and potential Total Addressable Market (TAM) for each major retail partner.• Accounts to include: o Amazon o Best Buy o Walmart o Costco o Micro Center o Newegg o B&H Photo• Assess assortment coverage and identify gaps/opportunities.• Investigate possibility of sourcing TAM/account data from Intel, AMD, or Qualcomm.MSI Retail Positioning & Strategy:Document MSI’s current/pending assortment across each retailer and align strategy.• Current/Pending Assortment• Go-To-Market Strategy & Slotting Plan• Deliverable: Pitch DeckStrategic Alignment with Key Partners:Strengthen MSI’s market position by aligning with major ecosystem partners on product focus and go-to-market initiatives.• Intel and AMD Alignment o Identify and align on focus models o Collaborate on joint marketing and MDF opportunities. o Participate in Intel-led retailer initiatives and ensure MSI products are represented.• Microsoft Alignment o Understand Windows roadmap, AI integrations, and device strategy. o Coordinate on feature positioning (e.g, Copilot, Windows 11 enhancements). o Leverage any Microsoft retail or co-marketing campaigns to amplify MSI offerings.• Partner Engagement Strategy o Create a shared calendar of key initiatives with Intel and Microsoft. o Include MSI in relevant partner summits and planning cycles. o Develop joint KPIs for visibility and success tracking