Fernanda Zuloaga

About Fernanda Zuloaga

With two decades of experience in global marketing, I’ve had the privilege of building brands that not only grow but resonate across cultures, industries, and moments of change.Today, I lead Global Marketing & Education at Aleph, a company redefining digital inclusion across more than 130 countries. My work spans storytelling, corporate positioning, go-to-market strategy, and social impact, bringing coherence to complexity and helping shape the voice of a company operating at the intersection of technology, advertising, payments, and education.At the heart of everything I do is a love of storytelling. Whether launching a brand into a new market, defining a company’s purpose, or connecting with audiences across platforms, I believe the right narrative can open doors, shift perceptions, and create lasting value. Stories, when told with honesty and intent, have the power to scale not just businesses, but ideas.Throughout my career from global corporations to high-growth enablers I’ve worked across regions and industries and targets: B2C, B2B, B2G, B2B2C always at the edge of what’s next. I believe marketing is most powerful when it’s human, strategic, and built to serve both people and progress. And I believe in the value of purposeful growth where business success and social impact go hand in hand.

Experience

1. SVP Global Marketing & Education

   Aleph

   Jan 2025 — Present · Miami, FL, US

   As SVP of Global Marketing & Education reporting to the CEO I lead the global vision and execution of Aleph’s brand, communications, and learning strategy spanning over 130 countries and three verticals: digital advertising, payments, and education.I oversee Aleph’s corporate narrative and positioning, ensuring we reflect the company’s evolution as a global enabler of digital transformation. My role integrates strategic brand development, go-to-market leadership, executive communications, and education-led social impact.I manage a 40+ team distributed across the globe through +13 timezones delivering world-class marketing and educational programming that supports the entire scope of Aleph’s operations. Together, we drive scalable growth, deepen platform and partner trust, and strengthen our presence across regions and sectors.This role builds on years of leadership within Aleph, where I’ve helped shape the company’s voice, scale its programs, and elevate its influence on a global stage.

Education

• St. Catherines Moorlands School

  Bachelor's degree

  1993 — 2004

• Universidad de Ciencias Empresariales y Sociales

  Degree in Marketing Studies., Marketing

  2005 — 2011