Fernanda Valdez

Social Listening Insights Analyst for UMG | Boston University Class of 2025

Role
Social Listening Insights Analyst at Universal Music Latino Uml
Location
Miami, FL, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Fernanda Valdez

I’m a digital marketing and audience strategy professional with experience across CRM…

Experience

  1. Social Listening Insights Analyst

    Universal Music Latino Uml

    Jun 2025 — Present · Miami Beach, FL, US

    Monitor and analyze real-time social media conversations across TikTok, Instagram, X, and YouTube to identify viral trends, fan behavior shifts, and cultural moments, providing actionable insights that drive audience growth and campaign strategies Lead deep-dive social listening analyses during artist releases, evaluating key performance indicators such as reach, follower growth, sentiment, and influencer engagement to inform marketing decisions and optimize content performance Develop comprehensive post-release and on-demand reports, clearly presenting data-driven insights and benchmarking artist digital presence to support strategic planning and cross-team decision-making in a fast-paced music environment

Education

  • Boston University College of Communication

    Bachelor of Science - BS

    2021 — 2025

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Fernanda Valdez — Social Listening Insights Analyst at Universal Music Latino Uml in Miami, FL, US | Unifers