Fernanda Valdez
Social Listening Insights Analyst for UMG | Boston University Class of 2025
- Role
- Social Listening Insights Analyst at Universal Music Latino Uml
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Fernanda Valdez
I’m a digital marketing and audience strategy professional with experience across CRM…
Experience
Social Listening Insights Analyst
Jun 2025 — Present · Miami Beach, FL, US
Monitor and analyze real-time social media conversations across TikTok, Instagram, X, and YouTube to identify viral trends, fan behavior shifts, and cultural moments, providing actionable insights that drive audience growth and campaign strategies Lead deep-dive social listening analyses during artist releases, evaluating key performance indicators such as reach, follower growth, sentiment, and influencer engagement to inform marketing decisions and optimize content performance Develop comprehensive post-release and on-demand reports, clearly presenting data-driven insights and benchmarking artist digital presence to support strategic planning and cross-team decision-making in a fast-paced music environment
Education
Boston University College of Communication
Bachelor of Science - BS
2021 — 2025
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