Fernanda Pugliero
Senior Product Manager @Löwenzahn Organics
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WORK HISTORY
Senior Product Manager @Löwenzahn Organics
Berlin, DE
Front- and backend updates lead, managing backlog and inputs from developers and designers;* Partner closely with stakeholders across the company to understand their needs related to Digital Product, helping to define requirements, develop and implement new features;* Identify, measure and communicate key online metrics for the broader company;* Responsible for understanding customer feedback, analyzing their online behaviour, prioritizing features to improve product, CVR and also provide a better experience for customers;* New features research, concept, development and implementation such as:** Subscription growth: defining strategy and coordinating implementation of features, promos and caimpaigns. Growth rate in 2023 and 2024: about 25% per year;** Automated returns portal: responsable for implementing a returns portal to automatize the process on a customer side, reducing operation drag of Customer Service team on 30%;** Exit intent: research and implementation of a feature that remember customers that they forgot something in their cart (via email and/or pop-up). Attributed revenue around 35%/mo among Marketing channels.
EDUCATION
Federal University of Rio Grande do Sul
Bachelor’s Degree, Geography
Universidade do Porto
Bachelor’s Degree, Geography
Pontifícia Universidade Católica do Rio Grande do Sul
Bachelor, Social Communication - Journalism
SKILLS
ABOUT FERNANDA PUGLIERO
I help companies to develop, operate and scale their online presence, apps and e-commerces offering my skills for digital product and UX research, implementation, testing, customer journey and platform growth. I have solid experience with subscription business model, customer/user insights, localization and internationalization.After 10+ years working for media outlets, I made a career transition into tech. During my vast experience working as journalist (reporter, editor and news coordinator), I joined the coverage of big events, such as the Fifa World Cup, a presidential impeachment and two national elections. I also have experience leading teams and wrote a book about the future of Journalism in the Digital Age while German Chancellor fellow.
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